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Lee, Yong Kyu

Lee, Yong Kyu

Associate Professor

Business and Economics

Phone: 718-262-2511
Office Location: AC-2B06H
Email: ylee1@york.cuny.edu

Yong Kyu Lee is an Associate Professor of Marketing in the Department of Business and Economics in the School of Business and Information Systems. He earned his Master of Science in Marketing from the University of Alabama and a Ph.D. in Marketing from Virginia Tech. His area of research lies in the areas of categorization and assortment size, and social media. His research interests focus on 1) how different presentation formats (e.g., categorization and assortment size) influence product evaluations and choice, and 2) investigating the effect of social media on marketing campaigns.

Curriculum Vitae

Office Hours

DayTime
Thursday5:00 - 5:50 PM by appointment (otherwise, contact me via email to schedule a mutually convenient the zoom meeting).

Education

DegreeInstitutionFieldDates
PhD Virginia Tech Marketing 2015 
MS University of Alabama Marketing 2009 
BA Hankuk University of Foreign Studies Spanish 2003 

Areas of Expertise

  • Consumer Behavior

Publications in Field Of Expertise

Other